Ebook BookCopycats How Smart Companies Use Imitation to Gain a Strategic Edge

[Download.15Wt] Copycats How Smart Companies Use Imitation to Gain a Strategic Edge

[Download.15Wt] Copycats How Smart Companies Use Imitation to Gain a Strategic Edge

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In the business world, imitation gets a bad rap. We see imitating firms as me too players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit.In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitationthe exact or broad-brushed copying of an innovationis as critical to prosperity as innovation.Shenkar shows how savvy imitators generate huge profits. They save not only on RD costs but also on marketing and advertising investments made by first movers. And they avoid costly errors by observing and learning from others trials.Copycats presents suggestions for making imitation a core element in your competitive strategy and pairing it powerfully with innovation, including:· How to select the right model to imitate· How to avoid oversimplification of a model· Which imitation strategy to use· How to prepare and execute an implementation planEngaging, practical, and rich in company examples, Copycats unveils how to add imitation to your competitive arsenal. RIETI - 1970 ... Entertainment/Hollywood News Hollywood Reporter Read about the latest in Hollywood and entertainment news from The Hollywood Reporter your source for detailed movie reviews celebrity styles and industry blogs. ... 'Dark Skull' Tops Cartagena Film Fest in ... . . ... arcandnob: the nearly all of magazines like india today You can pick are you ... Ronco Showtime Knives Ronco Six Star As Seen on TV Ronco Six Star Cutlery is the brainchild of inventor Ron Popeil. These Ronco cutlery sets feature a quality stainless steel knife for any and every cutting task. ... Chef Jeff on November 03rd 2009. These knives are ... News: Breaking stories & updates - News Telegraph Latest breaking news including politics crime and celebrity. Find stories updates and expert opinion. ... 06 Mar 2017 9:30pm Comment: The case for an early general election: Theresa May should be free to put her ...
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